Mobile phones brought rapid, extensive, and personal communication to our lives. Parallel to Mobile phone\ndevelopment, Marketers started to consider mobile phone as a marketing tool to reach their consumers. SMS\nmarketing is the most basic and widely used method of mobile marketing since the early days of mobile marketing.\nBeside of that, Smartphone development changed the Mobile Phone market characteristics and user habits, hence\nmarketing communication methods changed and extended with many alternatives. The question is; after smartphone\ndevelopment, SMS marketing is still affecting consumer behaviour or not? So far, literature has been supporting\nthat SMS marketing is an effective way to reach the consumer and it affects consumer behaviour. In our research,\nto examine effect of SMS marketing, we have made promotional sales campaign with SMS communication for a\nsmartphone product in Turkey market. We have sent location base SMS through one of the biggest Telecom operator\nwith addressing Operator shops and analysed the consumer behaviour result.
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